Blanche, Zhiyuan Meng

Welcome to my website!

I am currently a graduate studying at Columbia University, aspiring to build a career in market and consumer research.

My background in market intelligence, UX research, and strategic consulting has provided a solid foundation for understanding industry trends and consumer needs. As a tech enthusiast, I am particularly drawn to the consumer electronics, smart hardware and automobile industries, where I have gained hands-on experience and insights.

Professional Experience

July 2023 - Sep 2023

April 2023 - May 2023

May 2024 - Dec 2024

Dec 2022 - March 2023

July 2022 - Nov 2022

Market Intelligence Intern @ Volvo Group North America

Dived deep into 104,000 data in Qualtrics and other VoC platforms to pull unsolicited feedback, and applied text mining techniques and predictive models with Python to further analyze customer sentiments, promoting market issue identification.
Developed and maintained over twenty dashboards and reports using Power BI to visualize and track market dynamics and performance metrics, and led complex SQL queries and manipulation across databases to facilitate insight integration.
Presented findings regularly to cross-functional teams and non-technical stakeholders by translating complex data into clear, actionable insights through graphs and visualizations in PowerPoint, enhancing business understanding and updates.

Strategic Consultant Intern @ ROLAND BERGER

Identified marketing inefficiencies by querying and joining 3 years of internal market data in SQL, and extending internal sources with third-party competitive information for benchmarking, generating data-driven hypotheses on underperformance.
Analyzed syndicated consumer behavior data from Nielsen and media engagement metrics from ComScore, suggesting high-engagement platforms for budget relocation and refined marketing messages to align with regional consumer preferences.
Presented proposed solutions to recognized challenges and findings in a clear and insightful narrative to the client, leading to recommendations on enhancing operational efficiency that were adopted and are now in the execution and testing phase.

* Roland Berger, a leading global strategy consultancy with a presence in over 50 offices across 36 countries, expertises in various industries, including automotive, financial services, and healthcare.

Strategic Consultant Intern @ OC&C

Assessed competition pattern of ferry market across Europe, and spearheaded cluster analysis and heuristic approach to conduct a comprehensive market segmentation of the European ferry market.
Applied data analytical tools, including Python and Excel, to clean and compare ferry data; drew graphs and charts to envisage pivot data, such as route time and passenger flows, to present and provide a clear view about ferry market.
Synthesized findings into a concise analytical report; completed three Excel-based data analyses and a fifteen-page PowerPoint presentation to articulate findings, laying a critical foundation and accelerated hypotheses development.

*OC&C, a global strategy consulting firm, has carved out a niche in consumer goods, retail, and TMT sectors, operating from key business centers worldwide.

User Experience Researcher Intern @ NIO Automobile

Designed and directed over twenty interviews with target sports utility vehicle (SUV) owners (model ES6/ES7/ES8) consumers to gather insights on product usage and purchasing behavior; about five interviews were implemented per week.
Managed weekly consumer satisfaction survey data and oversaw desk research on industry trends, consumer behavior trends and competitor performance; satisfactory level rose by 6% after product modification.
Collaborated with product development teams to execute usability testing, focusing on effectiveness of touch bar design in car infotainment system; directed three comprehensive reviews to ensure optimal user experience.

* NIO is a Chinese electric vehicle (EV) manufacturer, known for the pioneer of battery-swapping technique. It ranks first in the premium battery electric vehicle market over China (August, 2023).

Marketing Inghts Intern @ Insta360

Executed market research and built over ten reports on diverse consumer behaviors within extreme sports sector across the Asia-Pacific region, then proposed possible solutions to modify local operations strategy based on insights.
Collected and interpreted sales data and exposure and conversion rates of marketing campaigns, to extract value-adding insights on consumer awareness for enhancing performance and facilitate informed decision-making processes.
Forged and managed partnerships with more than twenty influencers and KOLs to boost brand visibility and engagement; monitored and optimized social media performances to enhance target content operations.

* Insta360 is a Chinese technology company renowned for its innovative 360-degree cameras. It holds over 40% of the global panoramic camera market share, and ranks 2nd in the global action camera market, just behind GoPro.